Definition:

Define “Journalism” in 1-3 sentences.

Publishing current events through the Internet, newspaper, magazines and television.



List and describe the six criteria of newsworthiness.

1. Timelessness: The time that a event happens so only current events matter. Example:Is the swine Flu.


2. Proximity: A event that happens close to you. Example: The weather.


3. Significant: A major event that effects everyone. Example: Presidential election, hurricane, 9-11.


4. Prominence: A event that happens with a famous prominence person. Example:President getting a new puppy, Brittany Spears bringing her child somewhere.


5. Unusualness: A freak event that does not happen that often. Example: A person having eight babies, man biting a dog.


6. Human Interest: A event in the news that is happy for everyone a feel good story. Example: A new dolphin being born at the zoo.

What are the advantages of print journalism?

1. Read what you want to read.

2. More accurate and have more time to check your sources.

3. More easy to archive and keep important issues, newspapers.

What are the advantages of broadcast journalism?

1. Broadcast journalism is more current.

2. Much more interesting to watch then read events that happen in the world.

3. Television news is free while a newspaper cost money.

Why has online journalism (convergent media) become so popular?
It is so popular because it is the best of both worlds. There are video clips also articles to read. So all people find things to entertain themselves and news to read. Also the Internet is free and it is so current. They update things constantly and it is never old news unlike the newspaper that is only current every morning.

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SuperBowl Ads

Commercial #1
The company of the commercial was for 989 sports also the PlayStation 2. The target audience was for football fans also video game players. Humor was used during the commercial. They made the tackle look more intense and zoomed in on it. The slogan was want bigger tackles. I say the message was effective it could make me want to play the game.
Commercial #2
It was a Budweiser commercial. I say the target audience was beer drinkers also football fans. Humor was really used a lot in this commercial. They showed the horses in the field also they showed the referee under the booth reviewing the play. No slogan other than just being a Budweiser commercial. I say the commercial was pretty comical and I would say it was effective.
Commercial #3
This was a Chrysler commercial. The target audience was car fans. The commercial used a celebrity in it. They had a lot of camera shots of in and out of the car. The slogan was drive and love. Good commercial, good music and I would say very effective.
Commercial #4
This is a Pepsi commercial. The target audience was pop drinkers also, fans of the celebrities in it. So the ad had celebrities in it. A lot of zoom in and out going on in the ad. The slogan was a little twist on a great thing. Good ad very effective.
Commercial #5
It was a FedEx commercial. The target audience was adults and for people who need to ship things. The ad was suppose the imitate the movie Castaway. It was humorous at the end of the ad. The camera work showed the man walking in many different angles. Keep doing good work was maybe the slogan. I say it was an decent commercial but could have been better still a memorable ad.
Commercial #6
A Dodge Ram commercial. The target audience would be hard workers that like trucks mostly adults. A funny but gross commercial. Again camera angles in and out of the car. Grab life by the horns was the slogan. Good commercial had everything to it so it made it very memorable.
Commercial #7
A Gatorade commercial. The target audience was sports fan but mostly basketball fans. Ad imitated Michael Jordan at multiple stages of his life playing basketball. Cool and had a celebrity draw to it. Great camera shots of Jordan playing basketball. The slogan was is it in you. Good and very cool and unique ad.
Commercial #8
A ESPN ad. The target audience was sports fans mainly male. The ad had a lot of celebrities in is so that was the draw. Good camera shots throughout the kitchen and then at the table. The slogan was This is Sportscenter. Good ad very funny commercial like most ads ESPN puts out about Sportscenter.
Commercial #9
A H&R Block commercial. The audience was for men who shave. Willie Nelson was in it so it had a celebrity in it. Good camera shots and good ad. The slogan was double check. Good ad very funny so humor was used. Very remember able great ad.
Commercial #10
This was a Bud Light ad. The audience was for beer drinkers. It used humor in it. Good camera shots going through the bar. The slogan was for great taste that wont fill you up. I liked the ad like most beer commercials very funny.

1. 20 million people (11.5 Million)
2. 20% (34%)
3. 85% (80%)
4. $85,000 ($63,000)
5. 98% (73%)
6. 77% (73%)
7. 54% (66%)
8. 70% (80%)
9. $25,000 ($156,000)